Archive for September, 2010

Something Worth Knowing

Some Words About Direct-Marketing Direct-Marketing is any action or a complex of the actions directed on reception of the response from the consumer. The important point in working out and realization of direct-marketing strategy is the aspiration to involve the consumer to dialogue with the sender of the message. The direct response to the message […]

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Email marketing lists ‘require recipient permission’

Email marketing professionals must strive to get the permission of recipients when drawing up business databases, it has been argued. Eric Groves, senior vice-president at Constant Contact, claimed that when a person receives an email they immediately ask two questions – namely, do I know the sender and do I care? “If the answer to […]

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Direct mail messages ‘don’t have to be flashy’

Direct marketing professionals can create effective and engaging direct mail campaigns without using “flashy” techniques, it has been suggested. A marketing article on blogcritics.org argued that direct mail is proving to be particularly successful in the real estate investment sector. Indeed, it claimed that according to real estate gurus and direct marketing firms, “well-put-together direct […]

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Choosing a Direct Mail Marketing Company

Direct Mail Marketing is a tricky business and if you don’t take the time to do it right, you are just wasting your time and throwing your money into an empty mailbox. In today’s tough economic market, all businesses need to spend money on advertising. Small businesses especially must be careful how they spend their […]

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Email Marketing Do’s And Don’ts For Maximum Success

Email marketing can do wonders for your online business, but still many people struggle with it. If you’re serious about email marketing, and you should be, then learn how to do it properly and plan carefully before getting involved in it. You can begin your planning and education today with the proven tips you’re about […]

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A Guide to Email Etiquette

A Guide to Email Etiquette A Style Guide to Basic Email Configuration Use a generic email address format throughout business. If you have a hotmail address such as “cuteybabe”- don’t ever use it for business or for personal purposes where you want the recipient to take you seriously. They won’t! Use “blind cc” when sending […]

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HTML Email Marketing Explained

As a Internet marketer, it is important that you understand the real power of HTML email marketing. You see, when you build a website, most visitors that you get will be one and done. This means that they see your website and decide to leave. Once they leave, you have no way of getting them […]

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Still plenty of room for Direct Mail

Unless you have been hiding under a rock for the past few years, you will no doubt have encountered myriad cynical prophets of doom lamenting the demise of the direct mail sector. Although online platforms have undeniably mushroomed in recent times, there is still certainly plenty of space for direct mail at the table. Indeed, […]

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Targeting Clients Utilising The Power of Direct Mail

You might also opt to have a few sentences about the products that they have bought from you in the past to really give it a personal touch. All of this data can be pulled out of an existing database of clients and purchases that they have made and can be automatically printed into the […]

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The five critical phases of selling a business

Systematic approach increases likelihood of sale, better price Remember the story about the chicken and pig that walk past a diner advertising “bacon and eggs” for breakfast? The chicken enthusiastically endorses the menu. The pig replies, “For you it’s all in a day’s work. For me it’s total commitment.” Most company owners already understand that […]

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