Archive for September, 2010

Integrating Social Media into Email Marketing

Savvy businesses are using social media and email marketing to promote their business online. Savvier businesses are using social media WITH email marketing. What do I mean by with? Integrate When designing your next html email, think about ways to integrate social media into the email. There are a couple ways to do this. You […]


Office Depot rolls out U.S. Postal Service offerings

Office Depot has announced the nationwide rollout of U.S. Postal Service (USPS) offerings within the company’s retail store locations. With this new agreement in place, Office Depot becomes the first national retailer to offer Postal Service shipping products and services. According to the company, customers are now able to purchase shipping supplies and stamps, as […]


Direct mail a ‘strong and effective medium’

Direct mail remains a strong and effective medium for US marketers looking to drive sales. This is the view of marketing consultant David Jackson, who wrote for Promotion World that rumours surrounding the demise of the medium have been “greatly exaggerated”. To this end, Mr Jackson pointed to recent figures from the Direct Marketing Association […]