Direct marketing professionals can create effective and engaging direct mail campaigns without using “flashy” techniques, it has been suggested.
A marketing article on blogcritics.org argued that direct mail is proving to be particularly successful in the real estate investment sector.
Indeed, it claimed that according to real estate gurus and direct marketing firms, “well-put-together direct mail [...]
Direct Mail Marketing is a tricky business and if you don’t take the time to do it right, you are just wasting your time and throwing your money into an empty mailbox. In today’s tough economic market, all businesses need to spend money on advertising. Small businesses especially must be careful how they spend their [...]
Unless you have been hiding under a rock for the past few years, you will no doubt have encountered myriad cynical prophets of doom lamenting the demise of the direct mail sector.
Although online platforms have undeniably mushroomed in recent times, there is still certainly plenty of space for direct mail at the table.
Indeed, direct mail [...]
You might also opt to have a few sentences about the products that they have bought from you in the past to really give it a personal touch. All of this data can be pulled out of an existing database of clients and purchases that they have made and can be automatically printed into the [...]
Direct mail remains a strong and effective medium for US marketers looking to drive sales.
This is the view of marketing consultant David Jackson, who wrote for Promotion World that rumours surrounding the demise of the medium have been “greatly exaggerated”.
To this end, Mr Jackson pointed to recent figures from the Direct [...]