Email marketing professionals must strive to get the permission of recipients when drawing up business databases, it has been argued.
Eric Groves, senior vice-president at Constant Contact, claimed that when a person receives an email they immediately ask two questions - namely, do I know the sender and do I care?
“If the answer [...]
Email marketing can do wonders for your online business, but still many people struggle with it. If you’re serious about email marketing, and you should be, then learn how to do it properly and plan carefully before getting involved in it. You can begin your planning and education today with the [...]
A Guide to Email Etiquette
A Style Guide to Basic Email Configuration
Use a generic email address format throughout business. If you have a hotmail address such as “cuteybabe”- don’t ever use it for business or for personal purposes where you want the recipient to take you seriously. They won’t!
Use “blind cc” when sending to multiple recipients [...]
As a Internet marketer, it is important that you understand the real power of HTML email marketing. You see, when you build a website, most visitors that you get will be one and done. This means that they see your website and decide to leave. Once they leave, you have no way of [...]
Savvy businesses are using social media and email marketing to promote their business online. Savvier businesses are using social media WITH email marketing. What do I mean by with?
Integrate
When designing your next html email, think about ways to integrate social media into the email. There are a couple ways to do this. [...]